Audio-Technica x Wind and Sea: Retro Sound Meets Streetwear Cool

Limited-Edition Sound Burger AT-SB727 WS Portable Record Player

Launching May 12, 2025 (Japan)

Collaboration Highlights

• Brand Collab:

  • Audio-Technica, legendary audio gear maker

  • Wind and Sea, Tokyo-based streetwear brand by Takashi Kumagai

  • Fusion of 1980s portable audio nostalgia with ’90s surf/streetwear culture

• Limited Edition Gear:

  • Sound Burger AT-SB727 WS portable turntable

  • Matching T-shirt and carry bag

    
    

Sound Burger AT-SB727 WS – Key Features

Category	Details
Design	Retro 1980s aesthetic in black/silver, compact clamshell design
Playback	Supports 33 1/3 & 45 RPM vinyl via belt-drive system
Cartridge	Audio-Technica ATN3600L stylus
Battery Life	Up to 12 hours playtime (rechargeable)
Charging	USB-C port
Connectivity	Built-in Bluetooth for wireless speakers/headphones
Weight	Approx. 900g – ultra-portable

Apparel & Accessories (Made-to-Order)

Item	Price (JPY)	USD (approx.)	Sale Window	Shipping
T-shirt	¥8,250	~$55	May 12–18	Ships in July
Carry Bag	¥15,400	~$105	May 12–18	Ships in July

Available only via Audio-Technica Japan's official online store.

Pricing & Availability

• Sound Burger AT-SB727 WS: ¥39,600 (~$270)

• Release Date: May 12, 2025

• Where to Buy:

  • Audio-Technica Japan site

  • A-T Amazon Japan store(Limited quantities available)

Why It Matters

This 2025 reissue of the iconic Sound Burger blends analog charm with modern streaming convenience, now with streetwear flair. Bluetooth, USB-C, and a bold limited-run design make it ideal for vinyl lovers on the move — or collectors looking for a statement piece.