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Bang & Olufsen Beosound A1 3rd Gen: Elevated Sound Meets Sustainable Luxury


Turquoise portable speaker with a brown cord, featuring play, plus, and minus symbols. The background is plain white, simple and sleek design.


The compact Bluetooth speaker gets a deeper bass boost, better battery life, and a big leap in circular design — all wrapped in B&O’s signature minimalist elegance. £299 / €349

A Speaker Designed to Last — and Be Repaired


Bang & Olufsen’s Beosound A1 3rd Gen is more than just a premium portable speaker — it’s the brand’s first Cradle to Cradle Certified product (Bronze level), marking a serious commitment to sustainability, serviceability, and circular design.


This includes:

  • A replaceable battery

  • 5-year warranty

  • Use of post-consumer & post-industrial recycled materials in the aluminum and plastic parts

  • A 10-year serviceable lifespan via B&O support






Round, rose-colored portable speaker in sand with attached leather strap. Sand covers part of the speaker, conveying a relaxed, beach vibe.


What’s New in the A1 Gen 3?


🔊 Upgraded Sound System

  • Largest woofer in its class, with 64dB Bass SPL

  • +2dB deeper bass than the 2nd Gen

  • Dual 30W Class D amps power woofer and tweeter

  • aptX Adaptive codec now supported over Bluetooth 5.1


🔋 Better Battery, Same Size

  • 24 hours of playback (up from 18)

  • Same slim, circular footprint in natural aluminium, honey tone, or eucalyptus green


☔ Ready for the Outdoors

  • IP67 waterproof/dustproof

  • Rugged leather strap and aluminum build


🎙️ Smart Features That Matter

  • 3-mic FarField array = crisp calls and voice assistant clarity

  • Multipoint pairing (connect 2 devices at once)

  • Stereo pairing with another A1 — even a 2nd Gen one

  • USB-C playback from laptops, plus charging

  • Fabric USB-C to USB-C cable included


🚫 What’s Gone?

  • No more Amazon Alexa built-in

  • Still no Auracast support, unlike JBL Charge 6






A teal, round Bluetooth speaker with a tan cord rests on a pink tiled surface, creating a relaxed and modern vibe.


The Bigger Picture


According to B&O’s Mads Kogsgaard Hansen, this model is tailored to younger, more sustainability-minded consumers:


“It’s often a younger customer... with a more keen interest in circularity and more conscious consumption.”

That ethos is embedded not just in marketing — but in materials, upgrade paths, and longevity.


Available Now

£299 / €349 — in stores and online🛒 Learn more at Bang & Olufsen




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