Chord Electronics Teases “Groundbreaking” Analogue Flagship Ahead of High End Munich 2025
- ducurguz
- 1 day ago
- 1 min read

A bold new chapter in the ULTIMA Reference range is coming — and it's set to be the crown jewel of Chord’s analogue lineup.
What We Know (So Far)
British hi-fi innovator Chord Electronics is building anticipation for a “groundbreaking new reference-level analogue device” — set to debut on May 15 at High End Munich 2025. The product will join the ULTIMA Reference range, which already includes the brand’s highest-tier preamplifier and mono power amplifier models.
Described as a "flagship" addition
Likely analogue-only (not digital or hybrid)
Expected to surpass existing ULTIMA Reference products
Designed by founder John Franks, who will present it at the show
What Could It Be?
The exact product type hasn’t been revealed, but speculation includes:
A fully integrated amplifier for the Reference line
A next-gen preamp with pro-studio-grade architecture
Or perhaps a statement-level phono stage or control center
Whatever the format, Chord promises “a showstopper” and a finale-worthy debut at the final Munich High End Show before it moves to Vienna next year.
Why It Matters
This upcoming device is designed not only for high-end audiophiles, but also professional studio engineers, strengthening Chord’s dual commitment to domestic and pro audio performance.
“This expansion underscores Chord Electronics' commitment to analogue innovation for hi-fi enthusiasts, while simultaneously enhancing performance for its pro audio clientele,” the brand notes.
Launch Timeline
May 15, 2025 – World premiere at High End Munich
Later in 2025 – Full launch with pricing, images, and availability
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