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Chord Electronics Teases “Groundbreaking” Analogue Flagship Ahead of High End Munich 2025


Dark room with a black robotic device featuring glowing cyan circular lights, casting soft reflections on the floor. Futuristic and mysterious.


A bold new chapter in the ULTIMA Reference range is coming — and it's set to be the crown jewel of Chord’s analogue lineup.

What We Know (So Far)


British hi-fi innovator Chord Electronics is building anticipation for a “groundbreaking new reference-level analogue device” — set to debut on May 15 at High End Munich 2025. The product will join the ULTIMA Reference range, which already includes the brand’s highest-tier preamplifier and mono power amplifier models.


  • Described as a "flagship" addition

  • Likely analogue-only (not digital or hybrid)

  • Expected to surpass existing ULTIMA Reference products

  • Designed by founder John Franks, who will present it at the show





What Could It Be?


The exact product type hasn’t been revealed, but speculation includes:

  • A fully integrated amplifier for the Reference line

  • A next-gen preamp with pro-studio-grade architecture

  • Or perhaps a statement-level phono stage or control center


Whatever the format, Chord promises “a showstopper” and a finale-worthy debut at the final Munich High End Show before it moves to Vienna next year.


Why It Matters


This upcoming device is designed not only for high-end audiophiles, but also professional studio engineers, strengthening Chord’s dual commitment to domestic and pro audio performance.


“This expansion underscores Chord Electronics' commitment to analogue innovation for hi-fi enthusiasts, while simultaneously enhancing performance for its pro audio clientele,” the brand notes.




Launch Timeline


  • May 15, 2025 – World premiere at High End Munich

  • Later in 2025 – Full launch with pricing, images, and availability

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