Huge news! Harman Acquires Bowers & Wilkins, Denon, and Marantz in $350M Deal
- ducurguz
- 3 hours ago
- 2 min read
In a major shakeup for the consumer audio industry, Harman International (a Samsung subsidiary) is set to acquire Masimo’s entire consumer audio portfolio, including iconic brands like Bowers & Wilkins, Marantz, and Denon, for $350 million. The transaction is expected to close by end of 2025.
Who’s Changing Hands?
The acquisition includes all eight brands under Masimo’s consumer audio division (formerly Sound United):
Bowers & Wilkins
Marantz
Denon
Polk Audio
Definitive Technology
Classé
HEOS
Boston Acoustics
These will now join Harman’s extensive portfolio, which already includes JBL, Arcam, Mark Levinson, Revel, and AKG.
Strategic Expansion for Harman & Samsung
The move further strengthens Harman’s foothold in the fast-growing $60B+ global audio market, expanding its reach across:
Home audio
Headphones
Hi-fi separates
Car audio
“This acquisition represents a strategic step forward,” said Dave Rogers, president of Harman’s Lifestyle division. “The combined family of brands will deliver complementary audio products and offer more choices to consumers.”
Quick Recap of Recent Ownership Changes
2020: Sound United acquires Bowers & Wilkins
2022: Masimo acquires Sound United and its brands for $1.025 billion
2025: Masimo offloads the same brands to Harman for $350 million
Despite brand handovers, product quality has remained strong, with B&W headphones and speakers earning top-tier reviews.
What Does This Mean for Consumers?
Right now, not much is expected to change immediately. Harman says it intends to integrate the acquired brands while preserving their individual identities and leveraging synergies in technology, supply chains, and R&D.
We’ll keep an eye on developments — particularly any potential shifts in product roadmaps, support, or distribution strategies.